Last October, I retired from Apple after 21 incredible years.
Today, I’m excited to share that I’m building something new.
The past year has been one of the most rewarding of my life. I’ve created memories with my family, reconnected with friends, and had the privilege of meeting with more than 100 leaders across industries I’m passionate about — from technology and media to sports, entertainment, gaming, healthcare, education, and investing — building meaningful relationships and learning from their wisdom.
I’m grateful to each of them for sharing their time, perspectives, and insights. Those conversations revealed two key themes:
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AI is fundamentally redefining what’s possible in how we work, learn, play, create, and connect.
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Leaders are increasingly seeking fresh perspectives beyond their inner circles.
That’s why, after nearly three decades of experience building transformative products and platforms — including leading Apple’s global App Store business, serving over 1 billion customers and facilitating more than $1 trillion annually in developer billings and sales — I’m launching 55 West, an advisory firm helping companies accelerate and magnify their impact.
The name honors 55 West Lawn, my Fourth Year address at UVA, a place that symbolized possibility, community, and new beginnings.
At 55 West, I’m partnering with companies on strategy, product, and growth — always starting with the people at the center — as AI reshapes what’s possible. Early clients include:
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Blackstone
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Calm — the #1 app for sleep, meditation, and mental wellness
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Hungry Studio — creators of the chart-topping mobile game Block Blast
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Offline Ventures — an early-stage venture fund and startup studio
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Snap — the innovative camera and social platform behind Snapchat
I’m deeply grateful to these companies for their trust and partnership.
This next chapter is about building, learning, and giving back. I can’t wait to continue working with inspiring founders, CEOs, and their teams, building authentic partnerships and shaping the future together.
Building something remarkable? Let’s connect.
Click to follow 55 West (and me) on LinkedIn.
